The Super Bowl is big.  Super Bowl Sunday is the second-largest day for food consumption in the United States after Thanksgiving Day.  Munch, munch. 

Most years the Super Bowl is the number one watched show on television.  Even Super Bowl commercials are big, being the most costly TV airtime of the year.  Last year’s Super Bowl (2010) was the most watched TV show in American history with more than 106 million viewers.

We Americans give so much to this for-profit spectacle that adds tremendous wealth to the NFL team owners’ riches, but is only a game — a diversion from the reality of our privileged lives of freedom and materialism.   As Duane Thomas, a Dallas Cowboys quarterback said way back in Super Bowl VI:  “If it’s the ultimate game, how come they’re playing it again next year?”  Now, they have played so many “ultimate” Super Bowl games that the Roman numerals look like chicken scratching to almost everybody. 

Our culture has so many sources of “opiate for the people.”  The Super Bowl, being one of the biggest, will once again enchant and hold us captive to the most powerful brainwashing that American advertising agencies can produce.  Enjoy.  

Here’s an interesting idea:  What could happen if  we Super Bowl viewers became super goal doers?  What if 106 million doers would take the same degree of passion & energy, and time & money, that we spend watching, thinking & reading about, and discussing the Super Bowl and its hype and events, and devote it to a real-life super goal of personal development and/or service to others?