A brand is a name that identifies or defines the things that people consume. By that definition “Jesus” is God’s brand. He has my brand loyalty.
Unfortunately, over the centuries, “church” has become known as God’s brand. People consume church like a product. They “shop” for a church. Then they choose one and join its loyalty club. Now there’s nothing wrong with going to church and it does bring people some comfort, but just consuming a church’s programs falls far short of “Christ in you, the hope of glory.”
Jesus wants His followers to receive “living words to pass on to” others. (See Acts 7:38.) To fully experience the Jesus Brand, boldly quote and read Scripture until it comes alive in your heart, fills you with ongoing awareness of the risen Christ, leaves you awestruck, and overflows to everyone you meet.
Flowers are created to open. Human hearts are too. When I see people open their heart to Jesus, to continually staying in His Word, and to one another, it gives me hope. A heart fully surrendered to Jesus is open, tenderhearted, and Spirit-led. It makes a person’s face look like an angel’s.
Do the things that cause you to love Jesus more. Avoid the things that distract you from His presence.
Christ in you isn’t about a fresh start. It’s about a brand-new life! Don’t just accommodate Jesus in your life. Let Him be your life!
It’s not New Testament Christianity to merely involve Jesus in your life. Let surrendering to Him be what your life is all about!
Inner peace doesn’t come from explanations or from answers to your questions about life. It comes from full surrender to the risen Jesus.
My brand is: Jesus first! Jesus 24/7! Jesus now!
You aren’t who you think you are. You’re who God says you are. Dive into the Bible with an open heart and discover how the Jesus Brand defines you.
